At Frankel, we work closely with new and existing businesses to create original identities, launch products and develop memorable brands. From logos and website designs, to brochures and email campaigns, we cover all the bases.
Frankel is a hands-on creative boutique with years of big brand experience and know-how. We’ll work together with you to fully understand the goals of your organization and determine exactly what steps are necessary to help your business thrive.
We’ll examine your products and work closely with you to define your target audience and identify a singular vision for your brand philosophy.
From original names to descriptive taglines, we are particular about the choice words we use to define your products and capture the essence of your brand.
We’ll create a unique visual identity for your business and then apply it to the sales & marketing collateral that will define your brand to the world.
We create and launch campaigns using both traditional and digital media to raise customer awareness, generate sales and create brand loyalty.
From vendor selection through delivery, we maintain the integrity of our designs by overseeing all aspects of the print production process.
Principal, Joseph Frankel is a creative executive with 25 years of experience as an art director, graphic designer, project manager and agency owner. At 23, Frankel founded his first of two Chicago-based creative agencies, Joseph Stuart Group, Inc. (1989-2005) and Millennium Promotional Marketing (1996-2006). In December of 2005, Frankel relocated to Calabasas, California where he launched Frankel Design, Inc., a boutique agency specializing in brand development and promotional marketing.
From concept though completion, Frankel’s businesses have directed, designed and produced campaign graphics and/or promotional products for many of the world’s leading brands and agencies. Agency clients have included: Weber Shandwick Worldwide, Marketing Werks, Manning, Selvage & Lee, Einson Freeman, Field Trip Factory, Fleishman Hillard, GMR Marketing, J. Walter Thompson, BSMG, Edelman, Ketchum, Leo Burnett, Ryan Partnership, Brann Blau and more.
The words Brand, Identity and Logo are widely used yet often misunderstood. Below are some basic definitions to help you better understand the differences.
The overall perception of a company as a whole.
The visual properties that evoke a brand.
The simplest identifying mark for a brand, product or service.
Principal, Joseph Frankel is a creative executive with 25 years of experience as an art director, graphic designer, project manager and agency owner. From concept through completion, Frankel has directed, designed and produced campaign graphics for many of the world’s leading brands and agencies.
At Frankel, we have no junior designers. You will receive hands-on, executive level creative support at all times. We respond to every email and return phone calls promptly. From start to finish, we’ll work closely with you to interpret you vision and achieve your goals. Think of us as your creative partner.
Working with Frankel is like having your own internal agency. Instead of engaging in multiple conversations with multiple vendors, we centralize the process. This saves you time and helps us control the quality and consistency of your brand.
